Mike Gray – Manager
Mike is from a family of life-long cyclists. Born and raised in St. Paul, he has biked wherever he has lived; Washington, D.C., Annapolis, Maryland, London (he barely survived), Montreal and for the last 20 years, central New Jersey. Professionally, Mike’s background is in journalism and communications. He has been a newspaper and radio reporter, a European correspondent for the American Medical News, a freelance writer and a partner in a health care communications agency. Before partnering with Russ, Mike was the project manager for the Lawrence Hopewell Trail, and worked with various local agencies like the Delaware Valley Regional Planning Council, the NJ Bike-Ped Task Force and the Philadelphia Circuit Coalition to promote cycling in all forms in our area. He received his bicycle mechanic certification from Barnett Institute in Colorado Springs in 2014.
Russ White – Manager, Sales & Service
Russ is a retired publishing executive and was a founding partner of Firehouse Cycles in Yardley, Pa. Along with his wife, Sharon, they have been cycling all over the world for 30 years; it is an important activity they enjoy doing together. But never on a tandem… at least not yet. Russ’s objective at Sourland Cycles is to help create a unique, community bike shop with the highest level of professional service and the biggest selection of bikes in Central New Jersey. Eight years ago Russ started the Trenton Boys & Girls Club Bike Exchange, and is still the volunteer manager. The Bike Exchange is an all-volunteer effort that collects, repairs and sells donated bikes. The missions of the Bike Exchange are 1) to help low income families get decent bikes at low cost, 2) to raise money for the Trenton Boys & Girls Club, and 3) to provide intern opportunities for Trenton high school youth. Since its founding, the Bike Exchange has sold at low prices over 10,000 bikes and raised more than $500,000 for the after school programs of the Trenton Boys & Girls Club. More information about the Bike Exchange is at www.BikeExchangeNJ.org. Sourland Cycles is a bike drop point for the Trenton Bike Exchange. Donate any bikes you no longer use to the Trenton Boys & Girls Club Bike Exchange by bringing them to Sourland Cycles.
Tom Cooper – Service & Sales
Like so many of us, Tom rediscovered his love for bikes about 15 years ago while looking for a better workout. “Wow, that trail really kicked my a**,” and he never looked back. Mountain biking then led to road bikes a few years later. And he can tell you the rest. After retiring from the Coast Guard, Tom decided to give the bike industry a try. He started working for various bicycle shops as a sales person, then picking up the craft of a mechanic. He is a USAC licensed race mechanic; working for SRAM Neutral Race Support at local amateur and professional level road and cyclocross races. He is going to make sure you love your bike. For information on our bike service click here.
Kerri Croland – Sales, Bike Fitter
Kerri Croland has wanted to work in a bike shop since she was, well, let’s just say, for a long time.
A passionate cyclist and sometime triathlete, Kerri is also well-known as a group fitness and spin instructor at local gyms.
Originally from Glen Rock, NJ, Kerri has been biking around the Sourlands for the past 15 years. At Sourland Cycles she is looking forward to growing the business by spreading the joy and rewards of cycling to as many people as she can, especially the woman cyclist looking to learn a little more and get more comfortable on her bike.
Kerri is also our bike fitter. She has her certification from Paul Swift’s BikeFit program and is excited to demonstrate how a good fit can improve efficiency, prevent repetitive use injuries, especially to knees and hips, and most of all improve comfort. For more information on a bike fitting with Kerri, click here.
Don Reichman – Sales, Ride Leader, Tech Support
Don has also been supporting the store since long before we opened. Anything you can imagine on a bike, he’s seen it in his rides across the country, and all over the world, and for 30 years in the Hopewell Valley. He’s also a college math professor.
Laura Kenny – Sales, LIV Ambassador, yoga instructor
Laura joined us in the spring of 2016 after being a customer! She’s been an accomplished triathlete for a number of years. And a high school math teacher and cross-country coach. She is also our LIV ambassador for 2017; come in and ask her how you want to improve your ride, or just your riding style, strength and stamina.
Anne Biber – Ride Leader
Anne has been helping us out since before we even opened. We are so grateful to have her around. When she’s not riding she’s a high school guidance counselor with the patience of a saint. She’s in charge or our Women’s ride list as well.
Colin McDonough – Service
Colin is a local lad with lots of practical biking and mechanical experience. Very thorough and detailed, he has also developed a sub-specialty in bike hitches and racks.
Adam Markashevsky – Service
Adam will ride just about anything, but his favorite is his mountain bike or his single speed. We have to really pressure him to get on his road bike. He got his start at the Trenton Bike Exchange about 10 years ago. After working at Jay’s for a number of years, we are happy to have his unflappable demeanor behind our counter, at the work stand or helping customers.