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About Us

A Different Kind Of Bike Shop

If you aren’t going to be different, what’s the point?
Iggy Pop

Since we first conceived of Sourland Cycles, the goal, every step of the way, has been to be a different kind of bike shop.

  1. Design: Sourland Cycles was designed from the ground up to be a bike shop that celebrates our Broad Street location. Preserving the historic Broad Street look while at the same time creating a modern, clean and exciting retail space to showcase bikes, promote cycling in all forms, as well as the work of local artists and craftsmen.
  2. Our Brands: We have tried to be different, right down to our brands of clothing, gear and of course, our bikes.
    • Giant: The world's largest maker of handmade bikes. These guys (Giant LIV, Momentum) make more of their own parts than any other manufacturer giving them the best quality control and the best pricing. World class bikes at all price points!
    • Specialized: is one of the premier, innovators and  bicycle makers in the world and they also make high quality clothing, helmets and shoes, all of their own design - for riders, by riders.
    • Marin: this California bike brand that has grown to deliver quality trail and gravel bikes, thoughtfully spec-ed at a great value. They really came through for us during COVID.
    • IBIS: a boutique mountain bike brand (also from northern California) that makes truly high quality trail bikes at every level. We are proud to be one of their select dealers and the only demo site for IBIS Bikes in a 100 miles!
    • Van Dessel: New Jersey's premier bike brand, founded by local legend Edwin Bull, these guys make bikes with versatility. And what's more, they are making their aluminum and steel frames in America.
    • Argon 18: a world class bikemaker and supplier to several Olympic teams. This Canadian company is a great addition to the Sourland family of bikes with their innovative headset design that give riders and bike fitters options other brands don't have.
    • Electric Bikes: Sourland Cycles has made a significant commitment to selling and servicing the most reliable, high quality e-bikes from all our brands.
  3. Commitment to Women: Sourland Cycles is the only bike shop in central NJ that has made a significant commitment to women cyclists. Our women’s section is not “the smalls at the end of the rack.” From Day One, fostering women’s cycling has been one of our goals. We carry the Liv brand from Giant, the only major bike manufacturer that has developed a complete line of bikes, from the ground up, specifically for women. We also have a strong women's ride group led by members of our staff. Got a question? We can help.
  4. Fit: We want you to love your bike. Our bike fitter, Tom Mason has been a rider for decades and a fitter for many years. He has multiple certifications as a professional bike fitter. Schedule an appointment to see what he can do to help you get more from your bicycle, be it comfort, performance, or recovery and rehabilitation.
  5. Location: We are in the heart of Hopewell, a town that supports cycling and the gateway to the best riding around. We all live nearby and are committed to preserving the beauty of our region. That’s why we called ourselves Sourland Cycles.
  6. Engaging the Community: We will offer more than just group rides. We have a network of all sorts of riders to help: commuters, mountain bikes, racers, family friendly, fitness, recovery, bike-to-school, trail advocates, ride across America. We will have classes on how to ride, where to ride, maintenance, advice, getting started, getting better, getting comfortable, getting outside. Just ask us. We’ll find the answer, probably from one of our neighbors.
  7. Experience: Every one of our friendly staff has been cycling for decades. Three staff members have been competitive cyclists. We are fully qualified to help cyclists of every level get the pleasure and performance they want from cycling.
  8. Test Rides: Don’t go to a parking lot or busy highway to test your new bike. Sourland Cycles has, by far, the best places in the area to test rides bikes, right out our front door. The Sourland Mountains are just a few blocks from the shop and nearby are some of the best road and mountain biking trails in New Jersey.
  9. Service: We want you to love your bike, again. Bring your bike in and we’ll review it with you and listen to what you are experiencing and what the bike is telling us. This way there are no surprises when you pick up your bike. And now, you can make a service appointment in advance so you don't miss a weekend ride. 
  10. The Extra Mile: Sourland Cycles offers bike pickup and delivery service from your home or workplace for repair bikes.
  11. Bike Wash: A clean bike is a happy bike. We have a bike wash stand in the back. Come in and get the hose, the brushes, the products and the lube to keep everyone smiling.
  12. Bike Locker: Work in town? Want to commute? Join the club. We have a place to change clothes, store your bike, and get cleaned up before you go to work. Ask about our commuter club. Some charges may apply.
  13. Give Back/Recycle: Donate your unused bikes. Sourland Cycles will collect your donated bike and deliver it to the Trenton Boy’s and Girl’s Club Bike Exchange. In 10 years, the Bike Exchange has sold more than 20,000 fairly priced bikes and generated over $1 million to the after-school programs of the Trenton Boys and Girls Club.
  14. We are not done. Sourland Cycles will continue to find ways to be different, surprise you, serve our community and get more people on bikes. It makes for a friendlier world. Join us.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.