Mike Gray

Mike Gray – Manager, Sales

Mike is from a family of life-long cyclists. Born and raised in St. Paul, he has biked wherever he has lived; Washington, D.C., Annapolis, Maryland, London (he barely survived), Montreal and for the last 20 years, central New Jersey. Professionally, Mike’s background is in journalism and communications. He has been a newspaper and radio reporter, a European correspondent for the American Medical News, a freelance writer and a partner in a health care communications agency. Before partnering with Russ, Mike was the project manager for the Lawrence Hopewell Trail, and worked with various local agencies like the Delaware Valley Regional Planning Council, the NJ Bike-Ped Task Force and the Philadelphia Circuit Coalition to promote cycling in all forms in our area. He received his bicycle mechanic certification from Barnett Institute in Colorado Springs in 2014.

Russ White

Russ White – Sales & Service

Russ is a retired publishing executive and was a founding partner of Firehouse Cycles in Yardley, Pa. Along with his wife, Sharon, they have been cycling all over the world for 30 years; it is an important activity they enjoy doing together. But never on a tandem… at least not yet. Russ’s objective at Sourland Cycles is to help create a unique, community bike shop with the highest level of professional service and the biggest selection of bikes in Central New Jersey. Ten years ago Russ started the Trenton Boys & Girls Club Bike Exchange. The Bike Exchange is an all-volunteer effort that collects, repairs and sells donated bikes. The missions of the Bike Exchange are 1) to help low income families get decent bikes at low cost, 2) to raise money for the Trenton Boys & Girls Club, and 3) to provide intern opportunities for Trenton high school youth. Since its founding, the Bike Exchange has sold at low prices over 10,000 bikes and raised more than $800,000 for the after school programs of the Trenton Boys & Girls Club. More information about the Bike Exchange is at www.BikeExchangeNJ.org. Sourland Cycles is a bike drop point for the Trenton Bike Exchange. Donate any bikes you no longer use to the Trenton Boys & Girls Club Bike Exchange by bringing them to Sourland Cycles.

Tom Cooper

Tom Cooper – Service & Sales

Like so many of us, Tom rediscovered his love for bikes about 15 years ago while looking for a better workout. “Wow, that trail really kicked my a**,” and he never looked back. Mountain biking then led to road bikes a few years later. And he can tell you the rest. After retiring from the Coast Guard, Tom decided to give the bike industry a try. He started working for various bicycle shops as a sales person, then picking up the craft of a mechanic. He is a USAC licensed race mechanic; working for SRAM Neutral Race Support at local amateur and professional level road and cyclocross races. He is going to make sure you love your bike. For information on our bike service click here.

Don Reichman – Sales, Ride Leader, Tech Support

Don has also been supporting the store since long before we opened. Anything you can imagine on a bike, he’s seen it in his rides across the country, and all over the world, and for 30 years in the Hopewell Valley. He’s also a college math professor.


Laura Kenny – LIV Ambassador

Laura joined us in the spring of 2016 after being a customer! She’s been an accomplished triathlete for a number of years. And a high school math teacher and cross-country coach. She is also our LIV ambassador for 2017-18; come in and ask her how you want to improve your ride, or just your riding style, strength and stamina.


Anne Biber – Ride Leader

Anne has been helping us out since before we even opened. We are so grateful to have her around. When she’s not riding she’s a high school guidance counselor with the patience of a saint. She’s in charge or our Women’s ride list as well.


Adam Markashevsky – Service

Adam will ride just about anything, but his favorite is his mountain bike or his single speed. We have to really pressure him to get on his road bike. He got his start at the Trenton Bike Exchange about 10 years ago. After working at Jay’s for a number of years, we are happy to have his unflappable demeanor behind our counter, at the work stand or helping customers.