Mike Gray

Mike Gray – Manager, Sales

Mike is from a family of life-long cyclists. Born and raised in St. Paul, he has biked wherever he has lived; Washington, D.C., Annapolis, Maryland, London (he barely survived), Montreal and for the last 20 years, central New Jersey. Professionally, Mike’s background is in journalism and communications. He has been a newspaper and radio reporter, a European correspondent for the American Medical News, a freelance writer and a partner in a health care communications agency. Before partnering with Russ, Mike was the project manager for the Lawrence Hopewell Trail, and worked with various local agencies like the Delaware Valley Regional Planning Council, the NJ Bike-Ped Task Force and the Philadelphia Circuit Coalition to promote cycling in all forms in our area. He received his bicycle mechanic certification from Barnett Institute in Colorado Springs in 2014.

Tom Cooper

Tom Cooper – Service & Sales

Like so many of us, Tom rediscovered his love for bikes about 15 years ago while looking for a better workout. “Wow, that trail really kicked my a**,” and he never looked back. Mountain biking then led to road bikes a few years later. And he can tell you the rest. After retiring from the Coast Guard, Tom decided to give the bike industry a try. He started working for various bicycle shops as a sales person, then picking up the craft of a mechanic. He is a USAC licensed race mechanic; working for SRAM Neutral Race Support at local amateur and professional level road and cyclocross races. He is going to make sure you love your bike. For information on our bike service click here.

Joanne Gusweiler – Sales, Service, Ride Leader

We are so happy to have Joanne on our team. Loads of experience, not just riding, but running businesses and managing people.  This dog-lover was born in Ohio; she’s been a pastry chef in France, a bakery owner in New Jersey. And has an additional degree in construction management. She’s an aspiring woodworker and furniture maker. She graduated from Barnett’s bicycle mechanic program in 2020. And it turns out she’s a natural born mountain biker!

Don Reichman – Sales, Ride Leader, Tech Support

Don has also been supporting the store since long before we opened. Anything you can imagine on a bike, he’s seen it in his rides across the country, and all over the world, and for 30 years in the Hopewell Valley. He’s also a college math professor.


Matthias Paschetag – Sales & Service

Matthias joined Sourland Cycles in the summer of 2018 after negotiating with his wife over how many stray bikes he was allowed to bring home. He has a great way with customers and we are delighted to have someone of his experience working at the store. He generally works every other weekend.

He describes himself as a “Bike Enthusiast” and says: “ I’ve been riding intensely from my 15th birthday on when I chose a road bike over a small motorcycle as my birthday present. For me cycling means freedom, sport, vacation, relaxing and green commuting. I’ve done countless bike vacations – self organized – in the USA, UK, Germany, Spain, Austria, Switzerland; carrying all the needed gear for camping or less so in recent years using hotels/B&B’s for the nights. Over the years my bike collection has modestly grown from one bike when I was 15 to now 5: 2 mountain bikes – full-suspension and hard-tail, 1 touring, one road and one unique Moulton TSR bike.”

Adam Markashevsky – Service

Adam will ride just about anything, but his favorite is his mountain bike or his single speed. We have to really pressure him to get on his road bike. He got his start at the Trenton Bike Exchange about 10 years ago. After working at Jay’s for a number of years, we are happy to have his unflappable demeanor behind our counter, at the work stand or helping customers.


Anne Biber – Ride Leader

Anne has been helping us out since before we even opened. We are so grateful to have her around. When she’s not riding she’s a high school guidance counselor with the patience of a saint. She’s in charge or our Women’s ride list as well.


Bobbi Binder – Ride Leader

I love cycling so much that when I cannot fall asleep at night, I shut my eyes and in my mind “ride” the different routes, concentrating so much on each turn that I eventually fall asleep.
I am 57 years old and have been riding a bicycle since I was a little girl (a bright pink Schwinn, I have a picture of me with it).
My favorite kind of riding is the type that makes me feel good! I love distance riding and climbing the best, speed is not as important as how far and how high.
I love the social aspect of cycling and meeting people of all ages who love to ride as much as I do.
My wish is to ride and knit at the same time.

Maria Masi – Sales, Ride Leader (on hiatus, we hope)

Maria is a very experienced road cyclist and bike shop veteran, having worked in stores in the U.S. We are fortunate she has time for us between her bike, kids, job and family, though not necessarily in that order. Maria fell in love with cycling while watching the Tour De France during summers in Italy as a child. She has always ridden a bike with her last name — a Masi. Maria has ridden her Masi in biking groups through-out the country; in Florida, Kansas, Illinois, Texas and now New Jersey. When she is not on her bike, she both teaches and practices Family Therapy. At present she is shuttling between Hopewell and Chicago.

Carolyn Callan, Service

Carolyn comes to Sourland Cycles as a long time customer and even longer time bike rider. She participated in her first (and only) sprint triathlon when she resided in Los Angeles. Riding is a family affair as her husband and children ride as well. The family has enjoyed riding together in Montgomery parks, the Sourland mountains as well as in France and Ireland. With a background in consumer insights she loves the community feel of the shop and all the friendly folks who come by and share their passion for riding!

Alex Robuck, Sales

Alex first started mountain biking at 6 years old and has been riding anything she can ever since! She has spent many summers as a camp counselor teaching children of all ages to ride bikes.  When not riding or working at Sourland Cycles, she is an Environmental Science student at Rutgers. 

Tom Mason – Sales, Bike Fitter extraordinaire

Tom is a life-long cyclist with a wide variety of riding experience as well as some riding injuries he has overcome. Combined with his patience, customer rapport and  attention-to-detail,  all this makes him an exceptional bike fitter. Tom has hundreds of fits to his credit and recently completed the Level 2 BikeFit certification.

If you are looking for greater comfort on longer rides, more speed or power on your TT or triathlon bike, or you need some fine tuning to address flexibility or injury, Tom can help.  Click here to find out more about our bike fit process or send us a note to contact Tom and schedule a fit.

Russ White

Russ White – Co-Founder

Russ is a retired publishing executive and was a founding partner of Firehouse Cycles in Yardley, Pa. Along with his wife, Sharon, they have been cycling all over the world for 30 years; it is an important activity they enjoy doing together. But never on a tandem… at least not yet. Russ’s objective at Sourland Cycles was to help create a unique, community bike shop with the highest level of professional service and the biggest selection of bikes in Central New Jersey. Ten years ago Russ started the Trenton Boys & Girls Club Bike Exchange. The Bike Exchange is an all-volunteer effort that collects, repairs and sells donated bikes. The missions of the Bike Exchange are 1) to help low income families get decent bikes at low cost, 2) to raise money for the Trenton Boys & Girls Club, and 3) to provide intern opportunities for Trenton high school youth. Since its founding, the Bike Exchange has sold at low prices over 10,000 bikes and raised more than $800,000 for the after school programs of the Trenton Boys & Girls Club. More information about the Bike Exchange is at www.BikeExchangeNJ.org. Sourland Cycles is a bike drop point for the Trenton Bike Exchange. Donate any bikes you no longer use to the Trenton Boys & Girls Club Bike Exchange by bringing them to Sourland Cycles.