Sourland Cycles Interior
Sept. 2017 Women's Ride
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The bridge on the east side of Hopewell will be closed for 6 months. To our visitors from the east, take Cherry Valley Road to Carter/ Princeton Avenue into the boro and Broad Street. If you’re coming over the hill, use Ridge or Wertzville to Rileyville/Greenwood to Broad Street.  We’ll be experimenting with different events, and ideas to keep everyone engaged. Thanks for your patience. It will try ours.

Item #1 – SPEED INTO SPRING! All Specialized clothing, gear and a bunch of bikes are on sale, March 15-31. We are beefing up the depth and breadth of discounts  – 10-25%  –  to coincide with the national campaign.   Come in and see what works for you.

From the first bike to racing bikes; road, trail and especially in between…

What do we mean, “A different kind of bike shop?’

Different starts with our vision for creating an attractive retail and service space for cyclists of all types as we strive to be an an asset to our community at large.

Different is our mature, friendly staff of men and women cyclists who welcome the opportunity to help you realize the joy of being on a bike; no matter what or where you ride.

Sourland Cycles Bike Shop, Hopewell, NJDifferent is our commitment to the women’s cycling, including women ride leaders, sales staff and special events for  every type of woman rider.

Different is the value and style that comes from being a GIANT partner store. The “bang for the buck” across all categories continues to amaze us.

Different is our broad range and selection of bikes, gear and clothing. In addition to Giant and Specialized, we also carry Van Dessel, a fabulous New Jersey brand of bikes known for their versatility. Always able to handle a bigger tire, these bike frames offer the rider a chance to configure the bike they way they want it. From first bike to race bike, road, town or trail, we have the staff to guide you.

And we are not finished. Being a different kind of bike shop means we are committed to continuous improvement and innovation in how we deliver a better customer experience. Every day. In fact we started a list. Browse this site, then come in and see for yourself. We hope you see differences everywhere you look.

Upcoming Events

24 hours ago

Sourland Cycles

Happy St. Patrick's Day from all us at #SourlandCycles ! 🍀

Wishing you all a joyous day!

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4 days ago

Sourland Cycles

Specialized Bicycles SALE! Tarmac and Stumpjumper and everything in between. The big national Specialized sale starts now till the end of the month!

Come in and see what discounts they're offering. We've even gone one better and put all of our Specialized clothing and gear on sale as well.

There's even more savings available on the Specialized website. We can order for you or you can click and collect right at the store. Thanks for #shoppinglocal !

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4 days ago

Sourland Cycles

Happy to support the Sourland Conservancy and Sourland Mountain Festival! Looking forward to June 22nd!, Sourland Cycles for the continued support! The Sourland Mountain Festival and Sourland Conservancy see all that you do for the community and it is commendable. #rideon 🚴🏽‍♀️

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Sourland Electric Bikes

Farther, Easier, More… Sourland Electric Bikes is our store within a store and the only electric bike shop in the region with multiple brands and bike styles under one roof. We carry industry leaders like Pedego, Blix, Giant, and Specialized.

ELECTRIC BIKES STYLES IN STOCK: Comfort Bikes * Hybrid* Commuters * Easy/low-entry * Trail * Road  [more info]

Bike Deals

We always have a handful of selected bikes that are 10-20% off. Generally these bikes are new, but a year old or more. We will try to keep the list below fresh, but stop in to check out our sale bikes. They are marked with a red tag.

ALSO: 2017-18 GIANT DEFY ADVANCED – these endurance road bikes are all reduced 10%, making a great value even better. We have a full size run and three different levels of Shimano components. And a handful of others reduced 20% or more as we make room for 2019. Click here for the complete list of sizes, prices and [more deals]


Change My Tire video.   [more videos]

Sourland Cycles Virtual Tour