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EFFECTIVE – May 24, 2020  New Hours – 10-5 Tuesday through Saturday

We are open again for customers in the store, but with some restrictions. We will limit groups to two families or 4 people in the store at a time. All customers must have masks.

Also, please be aware, there is a worldwide bike shortage. We have placed orders for many bikes and we  are receiving bikes off our back-orders intermittently. If you want to be placed on a waiting list for a particular bike, please let us know. 

Thanks to all our customers, old and new, for your patience and continuing to support local businesses as best we can. We are trying to take care of you as well. The volume of bikes we are seeing is inspiring. I hope everyone  (people and governments) remembers how much fun a bike can be, and how important they were, long after we are through this crisis.

If you need something special or have questions about ordering, send us an email. info [at] sourlandcycles [dot] com

You can still order bikes and gear for pickup or delivery (and we get credit) at:

Call with questions – 609-333-8553. We will return your call within 24 hours.
See you out on the road  – the team at Sourland Cycles.

From the first bike to racing bikes; road, trail and especially in between…

What do we mean, “A different kind of bike shop?’

Different starts with fostering an attractive retail and service space for cyclists of all types as we strive to be an asset to our community at large.

Different is our friendly staff of men and women cyclists who welcome the opportunity to help you realize the joy of being on a bike; no matter what or where you ride.

Sourland Cycles Bike Shop, Hopewell, NJDifferent is our commitment to women’s cycling, including women ride leaders, sales staff and special events for  every type of woman rider.

Different is the value and style that comes from being a GIANT partner store. The “bang for the buck” across all categories continues to amaze us.

Different is our broad range and selection of bikes, gear and clothing. In addition to Giant and Specialized, we also carry Van Dessel, an innovative New Jersey brand of bikes known for their versatility. Always able to handle a bigger tire, these bike frames offer the rider a chance to configure the bike they way they want it. From first bike to race bike, road, town or trail, we have the staff to guide you.

And we are not finished. Being a different kind of bike shop means we are committed to continuous improvement and innovation in how we deliver a better customer experience. Doing what Amazon can’t, every day. Come in and see for yourself. We hope you see differences everywhere you look.

Upcoming Events

3 hours ago

Sourland Cycles

Save the date 10/9! Make sure to pre-register for free at can't wait to TEST DRIVE some cars and bicycles at this month's Electric EVening with the Princeton Shopping Center.🔌 ⚡🚗(Save the Date for Friday, 10/9 at 4PM).

Cars will include:
🚗Chevy Bolt
🚗Kia Niro
🚗Hyundai Kona
🚗BMW X-3 (Plugin hybrid)

AND there will also be electric bikes 🚲🔌 ⚡there including:

Find more info in our FB event 👉

Which one would you want to test drive??

Essie Riddle Sourland Cycles Central Jersey Electric Auto Association NRG EnergyPrinceton Shopping Center

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24 hours ago

Sourland Cycles

Sweet setup Tom! All ready for today’s appointments. ...

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3 days ago

Sourland Cycles

Happy Son’s Day! What fun excuse to post about the kiddos.

The father-son rides continue. We did Kelly Drive-Fairmount park yesterday.


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Sourland Electric Bikes

Farther, Easier, More… Sourland Electric Bikes is our store within a store and the only electric bike shop in the region with multiple brands and bike styles under one roof. We carry industry leaders like Pedego, Blix, Giant, and Specialized.

ELECTRIC BIKES STYLES IN STOCK: Comfort Bikes * Hybrid* Commuters * Easy/low-entry * Trail * Road  [more info]


 We just put a dozen new bikes on sale. Check out these reductions.

  • LATEST DEAL OF THE MONTH  –2019 Defy Advanced Pro, Ultegra, medium,  carbon wheels and bar aero stem,  hydro disc.
  • Was $3780, now $3200

ALSO: E-BIKE SALE  – All in stock Blix Aveny are now reduced to $1600 from $1900. And all in stock Pedegos are reduced 15% , City Commuters 26″ and 28″ wheels sizes.

We always have a handful of selected bikes that are 10-20% off. Generally these bikes are new, but a year old or more. We will try to keep the list below fresh, but stop in to check out our sale bikes. They are marked with a red tag.

Complete list of models, sizes, prices and [more deals]


Change My Tire video.   [more videos]

Sourland Cycles Virtual Tour