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UPDATE OCTOBER 20, 2020   HOURS: 10-5 Tuesday through Saturday

BIKE AND PARTS SHORTAGE CONTINUES – We want to thank everyone for their patience and support these past few months as we struggle with the worldwide bike demand and repair parts shortage. We are delighted to see so many riders, new and old, enjoying our beautiful region.

300+ BIKES ORDERED  Supply is getting better slowly but the bike shortage is likely to last through next spring. With Giant, LIV, and Specialized, we have ordered over 300 bikes for delivery between now and July 1, 2021. Bikes on the website are bikes we normally stock, not what is in current inventory.

GET ON THE WAITLIST!  We are working off our wait list as bikes come in. If you have a specific bike in mind, we urge you to contact us to get on the waitlist. We will not ask for a deposit, until we know the bike is on the way. It is the best way to get what you want, rather than settle for what might be available. 

If you need something special or have questions about ordering, send us an email. info [at] sourlandcycles [dot] com  You can still order bikes and gear for pickup or delivery (and we get credit) at:

Call with questions – 609-333-8553. We will return your call within 24 hours. See you out on the road  – the team at Sourland Cycles.

From the first bike to racing bikes; road, trail and especially in between…

What do we mean, “A different kind of bike shop?’

Different starts with fostering an attractive retail and service space for cyclists of all types as we strive to be an asset to our community at large.

Different is our friendly staff of men and women cyclists who welcome the opportunity to help you realize the joy of being on a bike; no matter what or where you ride.

Sourland Cycles Bike Shop, Hopewell, NJDifferent is our commitment to women’s cycling, including women ride leaders, sales staff and special events for  every type of woman rider.

Different is the value and style that comes from being a GIANT partner store. The “bang for the buck” across all categories continues to amaze us.

Different is our broad range and selection of bikes, gear and clothing. In addition to Giant and Specialized, we also carry Van Dessel, an innovative New Jersey brand of bikes known for their versatility. Always able to handle a bigger tire, these bike frames offer the rider a chance to configure the bike they way they want it. From first bike to race bike, road, town or trail, we have the staff to guide you.

And we are not finished. Being a different kind of bike shop means we are committed to continuous improvement and innovation in how we deliver a better customer experience. Doing what Amazon can’t, every day. Come in and see for yourself. We hope you see differences everywhere you look.

Upcoming Events

3 days ago

Sourland Cycles

Drizzle won’t stop Sourland Cycles Woman’s Group .Thanks to Joanne Gusweiler for leading a great ride today with some nice elevation gain! ...

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5 days ago

Sourland Cycles

Throwback to this local celeb, @danieliacotton who stopped by over the weekend!

Seeing our customers again has been a real treat. Hearing stories about how their cycling has changed in new ways during this time like pushed them to discover new trails or finally convince their friends and family members to get out there!

The Sourland community is far reaching, like for this now city based rocker. Sourland spirit is something you carry with you!

Open today till 5pm!

#sourlandcycles #explorethesourlands #cyclinglife #inthesourlands #keepcalmandmaskon

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1 week ago

Sourland Cycles

Fall is an excellent time for cycling in the Sourlands. Fall foliage gives you that nostalgia feeling, a welcomed one during this pandemic.

Fallen leaves can also create a particular hazard for cyclists. As they gather, the leaves turn into a slicker surface than the road. Be very careful and try to avoid driving through piles of leaves, to ensure you don’t lose traction.

And always wear a helmet. 🍂🍁🙏

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Sourland Electric Bikes

Farther, Easier, More… Sourland Electric Bikes is our store within a store and the only electric bike shop in the region with multiple brands and bike styles under one roof. We carry industry leaders like Pedego, Blix, Giant, and Specialized.

ELECTRIC BIKES STYLES IN STOCK: Comfort Bikes * Hybrid* Commuters * Easy/low-entry * Trail * Road  [more info]


 We just put a dozen new bikes on sale. Check out these reductions.

  • LATEST DEAL OF THE MONTH  –2019 Defy Advanced Pro, Ultegra, medium,  carbon wheels and bar aero stem,  hydro disc.
  • Was $3780, now $3200
  • Specialized Tarmac – 2019 SRAM Red E-tap, size 56, and Tarmac SL6 Dura-Ace, rim brake, size 54 reduced 20%

ALSO: E-BIKE SALE  -One Pedego left  –  City Commuters 26″ wheels sizes. – reduced 25%

We always have a handful of selected bikes that are 10-20% off. Generally these bikes are new, but a year old or more. We will try to keep the list below fresh, but stop in to check out our sale bikes. They are marked with a red tag.

Complete list of models, sizes, prices and [more deals]


Change My Tire video.   [more videos]

Sourland Cycles Virtual Tour